00 · Specimens
The three pairings, set alone
The wordmark, a headline and a paragraph in each pairing. Palestine has no harakat, so its headlines show without tashkeel.
HAL · حال · brand typeface trial
Each mockup is shown three times with the same photo, layout and copy. Only the typefaces change, so the fonts are the only difference you see. Tap any image to see it full size.
00 · Specimens
The wordmark, a headline and a paragraph in each pairing. Palestine has no harakat, so its headlines show without tashkeel.
01 · The notebook
A headline, a long Arabic paragraph, an English pull-quote and a footer, printed on the ivory page. The logo is screen-printed on the cloth cover.
02 · The gallery wall
A stamp-edged polaroid poster, a brass arch with curved text and a long paragraph, and a leaf-grid poster with a scalloped photo. All three frames change font together.
03 · The stamp poster
The longest headline block in the set. It shows how each header face holds up over five lines.
Copy used · for approval
لكلِّ حالٍ شاي، ولكلِّ شايٍ حال · notebook headline
تجربةٌ جديدة .. ونفسُ الحال · جلساتُ شاي للأهل والأصحاب · polaroid poster
تمهّل .. تذوّق .. استأنس · شايٌ مختصّ، ومكسّراتٌ محمّصة، ومجلسٌ يتّسع للجميع · arch poster
خذ وقتك تحت ضوء الشمس، مع شاي حال، على أصوله · leaf-grid poster
وين ما كنت، حال معك … راحتك هي حالنا دائماً · stamp poster
"Every cup keeps its own state of mind, and every state of mind has its tea." · notebook pull-quote